Joana Moll
Ultimate solvers, 07.07.2020
Ultimate solvers, Joana Moll’s contribution to the HEK Net Works series, reveals the techno-utopic philosophy of international design companies through their cynical slogans. Ultimate solvers was visible from 7.7 to 14.7.2020: www.janavirgin.com/HEK/
Joana Moll is an artist who lives and works in Barcelona and Berlin. Her work analyses the repercussions of techno-capitalism on social dynamics and the very development of digital technologies. Topics such as surveillance, the lucrative exploitation of personal data and the ecological impact of digital technologies are recurrent in her work. She has created net-based installations that display in real time the CO2 production generated by the global search of google users. She has also exposed current practices of online dating sites and their dubious use of private data.
Statement by the artist:
"COVID-19 crisis has exposed a massive
social, ecological, political, and economic systemic failure. Even
though the causes and consequences of this crisis are highly complex and
profound, we’ve been repeatedly told that it can be solved with yet
another app. This technical problem-solving approach is commonly known
as techno-solutionism. Techno-solutionism tends to simplify and
obfuscate the several realities that trigger the particular problems
that it’s trying to fix; it simply doesn’t cope with problems. Even
though it’s been demonstrated that techno-solutionism doesn’t work when
it comes to fixing highly complex events, such as the current global
pandemic, it is once again enthusiastically embraced as the only
possible answer to a critical situation. But who is defining and
implementing these technological fixes? Ultimate solvers
collect a series of slogans, brand identities, and supporting graphic
materials used by the main corporations that prescribe technological
fixes to announce their products. Interestingly, these companies tend to
use quite a precise language to define what they actually do in a very
unprecise way. Nevertheless, these corporations do understand,
precisely, how to benefit from the realities that their technologies
will create and extract from. One can’t help but wonder what will be the
long term implications of solving highly complex systemic problems with
reductionist techno-solutions. The future doesn’t look bright."